![]() ![]() Once viewed as a place to score bargains on designer leftovers and clearance merchandise, they've increasingly become a place for chains to hawk an entirely separate, cheaper, lower-quality version of their brand. The strategy is a clear indicator that outlets, one of the retail industry's few bright spots since the recession, have evolved into a new beast. "If they can actually drive traffic and business to the stores by converting them to an outlet concept, I think it's genius," she said. malls are considered C or below and face the greatest risk of closing during the next several years, the firm said in a January report.Įxpress is one of a few chains saddled with a particularly high number of C and D mall leases "that are really becoming irrelevant by the minute," said Jessica Bornn, a senior analyst at retail research firm Merchant Forecast. An A++ mall represents the top-tier - affluent, educated shoppers Tiffany's and Apple stores - and D means "dead." While an A++ mall can rake in $945 in sales per square foot, that falls to $245 at a C and $140 at a D, according to data from Green Street Advisors. Within the retail industry, malls are categorized as A, B, C, or D. "This, to me, seems like a creative way to work your way out of underperforming real estate locations." "There's no question that there are struggling malls, and the question a lot of retailers have to face is what they can do about them," Nomura Securities Analyst Simeon Siegel said in an interview with BuzzFeed News. It's an experiment other retailers are undoubtedly watching. Yesterday, J.Crew cut 175 jobs, mainly at its headquarters, as part of a larger plan to trim costs amid a prolonged sales slump.įor Express, the shift toward outlet stores is in part a response to industry-wide price cutting, but it's also a clever way to drum up business in less desirable malls, where it's otherwise been closing shop. Lower prices on clothes have swept through malls, with J.Crew chief Mickey Drexler last week bemoaning the "rampant discounting" throughout the industry. The transformed stores, operating alongside more typical mall fare like Macy's, Auntie Anne's, and Sephora, have seen business surge, and Express is in talks with other mall landlords for additional conversions.Ĭonsumers, it appears, aren't surprised to see an outlet store away from an outlet mall, nor are they repelled by Express' cheaper "made-for-outlet" merchandise. When you’ve got a question about your latest Express Factory Outlet order, give a ring on 1-88 (7am to midnight) or leave a message via their Contact Us page.Here's how much Americans love outlet shopping: "Factory stores" are now making their way from the side of interstate highways into good old-fashioned shopping malls.Ĭlothing chain Express has converted three regular mall stores into "Express Factory Outlets" in the past year, with a fourth on the way. Stay connected with Express Factory Outlet and enjoy they their latest coupon For the fine print and all other return-related details, look through the company's return policy. Selected items with ‘Do Not Remove’ or ‘Keep This Tag Attached’ will require you to do so, otherwise you will invalidate your refund. If your new purchase isn’t quote the right fit or if you simply change your mind, you have a full 60 days to return your item. Therefore you’ll have to shop in-store if you want to make the most of these extra discounts, with no shipping options available. Find the best deals in-store at Express Factory OutletĪs a series of individual outlets – with the stock always changing in each and every one – it’s impossible to track and upload fashion deals to the online site. If knowing first about the newest fashion lines isn’t enough, you’ll get a welcome discount for signing up too. To get a heads up on the latest seasonal releases and special offers, sign yourself up to the Express Factory Outlet newsletter. Snag some extra savings with the Express Factory Outlet newsletter If you’d like to narrow down your nearest Factory Outlet, enter your address into their Store Locator page or take a look through their extensive online directory. It may surprise you how close a fashion outlet is to you, with 213 separate shops spread throughout the country. Discover discounts at Express Factory Outlet locations nationwide When you’ve found one you love, have it ready on your app when you’re at the checkout to receive your savings. This is everything you need to know about Express Factory OutletĪ phenomenal Express Factory Outlet coupon and how to use itĭouble down on your discount in an outlet near you, be sure to read through our list of online coupons for the best in-store deals. ![]()
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